Active Ride Shop News

Eden Advocate Lisa Solberg

Eden Advocate Amber B. & Mr. Autumn 

Artist Lisa Solberg has been welcomed to the amazing group of women that make up the Advocate Family at Element along with Advocate Amber B. who just finished a show at Colette in Paris.

Lisa recently came off her first show in Los Anageles at the well renowned Kinsey/ DeForeges Gallery where she was creating  limitless artwork that was influenced from her innovation and ever changing inspiration.  Click here to see and read more on Lisa.

Element Eden Advoate Amber B. just came off a show at the Paraisian Boutique and art house, Colette.  This is where she created Mr. Autumn as a tribute to the changing of the Seasons and also embarked on a photo journal of her stay in Paris.  See more from Amber and her journey here.

 The Element Eden Advoate program has begun as a way to motivate and showcase aspiring female artisits and define beyond the norm what it means to be a girl in today’s world.  Among the many amazing members of the Advocate program are  poet and musician Ishle Park, philanthropist Kendra Jones Morris, craftswoman Beck Hickey, musician and DJ Mataji Booker, Australian personality Asha Kuerten and artists Brook Reidt, Pepa Prieto, Juliana Neufield and Tiffany Bozic.

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The band Forever the Sickest Kids came out to Active San Diego to do an acoustic performance before their show at the House of Blues this past Sunday, November 2nd. After the band performed their acoustic set they signed for their 100+ fans who showed up to see and meet them at Active San Diego! Thanks to the band and to everyone who helped make this event a success!

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We Shot the Moon’s Jonathan Jones cruised out to our Irvine store and hooked up a proper solo performance that had me almost in tears. The guy is good!! After a whole year of touring, the boys are taking the rest of the year off to write some new songs, so look out for more in 2009. Big thanks to the Lindsay’s and Jules at Viva La Rock who help put this together! Check out We Shot the Moon’s music! Stay tuned for more Active in store musical performances like Mike Vallely’s band Revolution Mother at Active Westwood on Nov 8^th  along with a Kat Von D & Bam Margera Element signing! More details soon!

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TOMS Shoes, Element Skateboards and Active all teamed up to bring Orange County an art show and benefit this past Sunday, August 3rd. Mike Crum, The Growlers, and Ray Barbee all performed live sets at the event and there was artwork displayed all around theCAMP in Costa Mesa. Aside from the bands, the huge mural being painted, free shaved ice, free BBQ going on, etc, we had a promotion where if you bought a pair of TOMS shoes you could get them personalized by numerous artists. Artists such as Don Pendleton, Todd Francis, Mike Kershner and many more came out to the event and painted TOMS shoes for lucky customers. Check out the photos and thanks to everyone who came out to the event and made it possible and to all the sponsors who were involved that made the day a huge success!

Check out Element’s amazing coverage of the event and their photo booth!

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To Die For put together a great experience at Temecula Active this past weekend. To Die For advocates, the band, Demon Hunter (the secret performer of the day) took an early morning stop on their busy sold out tour to play their first ever acoustic performance! Everyone in attendance was treated to a smooth song list they reworked just for us, a departure from their normal gnarley super heavy sound. Fans were treated to original posters and rad discounts on To Die For Clothing. After the performance the crew sat down and slapped hands with all the homies! A big thanks to the To Die For crew and Demon Hunter for making this a huge success!! Now don’t miss the next performance at Mission Viejo Active with the band Never Enough. Check out the flyer for more details.

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On May 16th 50 of the Active Shop Ladies invaded the corporate office for our First Semi-Annual Shop Talk Event. Four of our top Vendors; Hurley, Roxy, Billabong, RVCA and Element pre-lined the Holiday ’08 Collections for the girls to choose their favorite styles and give their overall feedback. Each attendee was asked to fill out a Buyer’s Guide for each Vendor Line they saw, which will help the Purchasing, Marketing and Private Label Departments to narrow in on who are customer is and what she wants. The 50 Ladies were divided into three Teams, The Fashion Team, The Style Team and the Icon Team. Each vendor gave three consecutive presentations so all three Teams could view the line separately, while earning points for their team by answering questions. Elsie and Brandi our Women’s Buyers covered Sales and Strategies alongside Lauren, our designer who covered the Active Women’s Fall and Holiday lines. Foam Magazine also spoke about the Upcoming Launch of the New Direction and Look of the Magazine and the girls were able to ask question regarding Fashion, Art, Music and Careers. To tie the entire event together we had a Style It Walk Off between the three teams. The girls were given 15 minutes to put three looks together that represent the Active Girls while incorporating a piece from each Vendor’s Holiday Line. Although the competition was stiff the Winner by far was the Fashion Team! The final count was Fashion Team: 46, Icon Team: 43 and the Style Team: 36. Overall the event was a huge success and we appreciate all the Girls coming out!

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Los Angeles based artist Brooke Reidt helped define the Element Eden Advocate program in 2005 and her work is featured on many of the pieces in the current Element collection. Her style is always changing as she continues to grow and learn from every new experience and she incorporates all of her surroundings into each piece of art she creates.

While attending the prestigious Pasadena Art Center College of Design, Brooke also finds time to be a part of shows across the country and spends a lot of her energies finding ways to give back to her community in creative ways. In fact, if you purchase one of her pieces or attend one of her shows, you may be inadvertently giving back yourself.
To read more about Brooke, visit www.elementeden.com and to purchase an original Brooke Reidt piece of your own, see www.brookereidt.com.

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Toms shoes, probably the best business concept of the double O! You buy a pair of these super chill ninja sneakers and some child in a third world country gets a pair too. Everybody wins! That being said it was only logical for Active to team up with the crew to host a killer fundraiser event for all to enjoy the Toms love. With Red Bull jumping on board in a big way, the date was set for February 24th, the location Active Westwood, and the event was dubbed ?Give?.

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If you were present for the performance at Active Westwood you were one of the lucky people who got to witness Matt Costa and his band who are only getting more and more popular. Matt was gracious enough to play a free set prior to leaving on tour for the LA crowd that made it into Active that day. Matt’s new cd Unfamiliar Faces is now in stores and available on iTunes so make sure you pick up a copy today! Check out Matt Costa’s website to see when he is coming to a town nearest you.

Enjoy the Videos and Photos from Matt’s In Store Performance at Active Westwood. There are five videos, so click on “Read the rest of this entry ?” below to see all five.

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On December 9th, Active hosted an exclusive ladies event at 22 locations from San Diego to Los Angeles to enjoy an evening of great shopping, holiday sweets and free giveaways from Active, Matix, Element and more. Active Long Beach, Active San Dimas and Active Temecula gave away a Paul Frank Bike for the Grand Prize of the night. Tom’s was kind enough to come down to the Long Beach location to set up a decorating station for all the Active employees and customers to paint and custom design their own Tom’s shoes. The Element Eden Advocates, Brooke Reidt and Mataji Booker met up with Tom’s artitst, Erik Benjamins to help design some prize winning shoes which were raffled off at the end of the night. Each store raffled off a Gift Basket valued at over $500 with product from WESC, DVS, Roxy, Stussy and more. Tees and gift bags with Active product and Magazines from Seventeen and Damsel were given to the first 25 Ladies to make a purchase. The night was a huge success and we thank all of our Vendors and Customers for joining the Christmas Festivities.

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On November 1st the Active Ladies were

invited to the Element office to preview the Element Eden Spring 2008 line, coming out at the end of November. We were treated to hors d’ ouvres and beverages as Element guest speakers, including founder and President Johnny Schillereff and designers Wendy Choi and Filipa DaSilva, spoke on their goals, ideas and experiences at ElementElement goodies were given away and Rancho Cucamonga Active employee Kellie Hall walked away from the raffle with a one-of-a-kind Beck(y) clutch. A huge thanks goes out to the Element team for hosting a great event for all the Active Ladies. Make sure to check back often to view the Element Eden Collection that Active has to offer both online and in store.

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On June 28th a handful of the Active Girls traveled down to Laguna Beach to the Montage Resort and Spa to have an afternoon of previewing the Vans line and pampering ourselves. We indulged ourselves with Sprinkles cupcakes, sparkling lemonade and manicures on the balcony overlooking Laguna Beach. The girls were able to mingle with other retailers as well as the Marketing and Sales team from Vans footwear. It was a relaxing afternoon where our hard working girls enjoyed the special attention on them. It was a great event to share with Peg seeing as it was one of her final days with the team; and as always she is the life of the party!

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On June 26th the Active ladies met up with the Hurley team to have a girl’s night out. Hurley had food and drinks and previewed the Holiday ‘07 Women’s Line for all the girls to see. Among the great food and snacks the girls also received a Hurley gift bag before then began to board the Hurley RV Bus. The Hurley RV took the party to the Orange rolling Rink to skate the night away and that is exactly what we did. There were a couple spills and a couple thrills, but all and all we looked like novices! Both the Active and Hurley ladies were dressed to impress in their retro gear circa 1972. Peg took the cake with a disco fever jumpsuit and go-go boots to match. Lindsey wasn’t far behind in a neon uni-tard dancing her way across the room. Needless to say the girls brought their A-game to the event; they were on fire!

Hurley gave away three $200.00 gift certificates to the Hurley store for the best dressed 70’s moteph. The awards went to Peg and Elyse from Mission Viejo and Violet from Riverside. Well done and well deserved ladies! Thank you for all the support and a great time!

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We held our Nelly Furtado contest online and in Active locations and got a huge response. There were over 2 thousand entries from people all over trying to win a ‘Night Out With Nelly Furtado’. The winner that we selected at random was Daisy Lang who was excited about winning the grand prize, which included: 2 tickets to Nelly Furtado’s concert at the Greek Theatre, limo transportation to and from the concert, a meet and greet with the fabulous Nelly Furtado, dinner before the show, a Vestal watch, Von Zipper sunglasses and accessories, an Obey clothing package, a $250 Active gift card, and a Geffen and Mosley music package.

Daisy and her guest for the night had a great time at the concert and hanging out with Nelly. They even got to toast with champagne to Nelly’s recent achievements in music. Congratulations to Daisy and thank you to all the sponsors involved who made this a memorable evening for all involved!