Active Ride Shop News

RVCA is throwing four film premieres of Beach Blanket Burnout, 2 in So Cal, 1 in Nor Cal and 1 in NY. Check out the flyer and RVCA’s website or beachblanketburnout.blogspot.com for more detailed info!

 FINALLY SOMETHING ECLECTIC IN THE INLAND

PHIL PIRRONE / INLAND EMPIRE WEEKLY / KSPC RADIO presents: The First Annual Longhair Illuminati Art and Music Festival Saturday - August 2, 2008 Golden Palms Plaza 13788 Roswell Ave - Chino, CA 91710 FREE TO ALL NOON - 10:00 PM (more…)

Free show along with the Active A team Van tour. Free DC Shoes promo, food, and fun games!! The band Pistol Pistol will rock the house! First show will be at Active Westwood July 27th 4-6pm and keeping the party going we cruise to Santa Monica on July 30th 4-6pm. Don’t miss out Suckas!!

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Ladies, here’s your chance to win big for the entire month of July! Every week we are selecting winners to win packages from Stussy, ROXY, Hurley and Ezekiel! Make sure you enter and good luck!

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Have your design made into an Exclusive Matix Asher Sweatshirt and sold Exclusively at Active Ride Shop! Send all art submissions to ashercontest@activerideshop.com. Winner will receive up to 6 Ashers for yourself, friends and family members. Winner will also receive 3 complete outfits from Matix Girls Collection and a $100 Active Gift Card. Make sure to check it out!

Active is running a promotion with Armor For Sleep for some awesome prizes and the band was nice enough to answer some questions for us. Don’t forget to enter the contest!

Top 5 Favorite Bands:

Nirvana, Radiohead, Nine Inch Nails, Saves The Day, At The Drive In

Top 5 Favorite Places to Play:

Starland Ballroom in NJ, The Metro in Chicago, Chain Reaction in Orange County, Irving Plaza in NYC, Emo’s in Austin

5 Things You Can’t Live on Tour Without:

My Macbook, my PSP, my ugly dolls, my Batman blanket, EZ Mac

Best Ways to Pass Time on Tour:
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To Die For Clothing did back to back in store happenings at the Irvine and Riverside locations. To Die For family members/bands Never Enough http://www.myspace.com/never3nough and Mikoto http://www.myspace.com/mikoto entertained and graffiti artist Deph did a live art show at each and raffled them off to lucky To Die For fans! I can’t say enough good things about the To Die For crew and both groups who performed! Big thanks to all the awesome fans and TDF crew for loving life! If you missed out on the free tattoos, prizes, music, and art show. Redeem yourself by checking out the “Sea No Evil” art show on July 12th. check below for more details or go to http://www.todieforclothing.comhttp://www.myspace.com/todieforclothing Some of Active’s good friends like Deph, Ed Templeton, Deanna Templeton, Shepard Fairy, and Matt Costa will be their to knock your socks off with fearless creativity!! Starts @ 6pm! See you there. The Greatful Tiger loves you!! (more…)

Sea No Evil Art Show with guest speaker, Paul Watson, live performance by Matt Costa, and Guest DJ Shepard Fairey. The only thing that would make this any better is if when you got there they gave you cash, and some of that really good beef jerky from Bishop. The whole thing goes down Saturday July 12, 2008 at the Riverside art Museum located at; 3425 Mission Inn Ave Riverside, CA (951)  684 - 7111. Go to riversideartmuseum.org or seashepherdartshow.com for more info. Doors open at 6:00 PM.

Free music by Never Enough, live art by Deph, and free stuff all hosted by the amazing crew at To Die For! A great time for you and your friends!!

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To Die For put together a great experience at Temecula Active this past weekend. To Die For advocates, the band, Demon Hunter (the secret performer of the day) took an early morning stop on their busy sold out tour to play their first ever acoustic performance! Everyone in attendance was treated to a smooth song list they reworked just for us, a departure from their normal gnarley super heavy sound. Fans were treated to original posters and rad discounts on To Die For Clothing. After the performance the crew sat down and slapped hands with all the homies! A big thanks to the To Die For crew and Demon Hunter for making this a huge success!! Now don’t miss the next performance at Mission Viejo Active with the band Never Enough. Check out the flyer for more details.

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On May 16th 50 of the Active Shop Ladies invaded the corporate office for our First Semi-Annual Shop Talk Event. Four of our top Vendors; Hurley, Roxy, Billabong, RVCA and Element pre-lined the Holiday ’08 Collections for the girls to choose their favorite styles and give their overall feedback. Each attendee was asked to fill out a Buyer’s Guide for each Vendor Line they saw, which will help the Purchasing, Marketing and Private Label Departments to narrow in on who are customer is and what she wants. The 50 Ladies were divided into three Teams, The Fashion Team, The Style Team and the Icon Team. Each vendor gave three consecutive presentations so all three Teams could view the line separately, while earning points for their team by answering questions. Elsie and Brandi our Women’s Buyers covered Sales and Strategies alongside Lauren, our designer who covered the Active Women’s Fall and Holiday lines. Foam Magazine also spoke about the Upcoming Launch of the New Direction and Look of the Magazine and the girls were able to ask question regarding Fashion, Art, Music and Careers. To tie the entire event together we had a Style It Walk Off between the three teams. The girls were given 15 minutes to put three looks together that represent the Active Girls while incorporating a piece from each Vendor’s Holiday Line. Although the competition was stiff the Winner by far was the Fashion Team! The final count was Fashion Team: 46, Icon Team: 43 and the Style Team: 36. Overall the event was a huge success and we appreciate all the Girls coming out!

Denim is an American phenomenon that never gets old; it just keeps getting better and bolder. It’s all about the way you wear it; some tend to use denim as scapegoat when they don’t know what to wear, which is understandable but please keep it simple- less is more. For example look at David Duchovny and Tea Leoni in this duo denim disaster and one of our favorite Spice girls, Gerri Halliwell is not looking so well in this frumpy denim don’t. Denim is great if you wear it with style and ease; it shouldn’t look painful. Please don’t double up on denim; at least not in the exact same wash.

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Last Sunday was an amazing show of team work and love up at the Rancho store. Some of our dear employees have fallen on hard times due to Cancer. The spirited staff tapped into their resources to host a bake sale and a concert to raise funds to help. The staff all pitched in and baked some amazing goodies. Chronic Cantina stepped up in a big way and let the concert go down at their new Upland location. In addition, Active threw in 10% of all sales for the weekend! Active Rancho was able to raise over $5,000 for the cause. Way to go Rancho store!! Big thanks to Curt Phillips, Cromwell, and Dose of Adolescence for bringing down the house with amazing performances. Each band donated their time and we are all so grateful!

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To Die For Takeover coming to an Active near you with amazing free shows, gnarley artists, discounts on all TDF clothing, and free gifts!! Stop by Temecula on June 1st@ 1pm to find out who’s doing the secret performance. The bands too big to mention and they are doing their first ever acoustic performance. Trust, you will be blown away!! Mission Viejo June 13th w/ the band Never Enough @ 5pm and Mikoto in Riverside on June 14th @ 1pm. Come for the rad offers and stay for the free music!

Green Apple Tree presents Isolation @ Burbank Active May 3rd 2008 6pm to 10pm.

Be apart of something creatively driven!!

Come make the trip up to Burbank this Saturday night 6-10pm. Special Tee sale and raffle for limited edition canvases. Qu’est-ce C’est The bands name is French and is pronounced ?Kiss-kiss-A?, translation “What is this, what this is??

**to peep the limited edition t shirt click on more

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