Active Ride Shop News

CHECK OUT THE LIVE WEBCAST OF HOT DAWGZ AND HANDRAILS 2008!
This Saturday REELcomp.com will be broadcasting Bear Mountain’s Hot Dawgz & Handrails LIVE!
The festivities will begin @ 4:30pm EST / 1:30pm PST. Be sure to check out all the action from the first rail jam of the year.

Log onto Reelcomp.com to see it LIVE!

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Southern California- it can be considered summertime all year here.  But to us southern Californians, we feel that chill in the winter, especially on our feet that are so used to sandals and sun.  Well get ready to fight that chill back with EMU boots! (more…)

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On September 4, 2008 Active opened it’s 27th store in southern California.  This new store has an amazing location right next to Petco Park in downtown San Diego near the Gaslamp District.  This isn’t just another store though, it’s the Active image; this store represents the Active lifestyle and tastes and really showcases who we are.  The store opening happened to fall on the same weekend as the ASR Tradeshow taking place at the convention center and so in sync with ASR and to help welcome the new store Active hosted a party that night.  There was also the added plus of an awesome in-store performance by Terry Kennedy.  Check out the photos and come check out the new store!

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Toms Shoes is a unique company that gives back to those in need.  For every pair a customer buys TOMS donates a pair to children in other countries who are in need.  Since 2006 TOMS has given over 10,000 pairs of shoes to children in Argentina and 50,000 pairs of shoes to children in South Arica and are continuing towards a goal of 200,000 pairs of shoes to children around the world who are in need by the end of 2008.  The amazing cause and dedication of TOMS Shoes has caught the eye of the fashion world.  What started out as a simple style that wasn’t at all fashion forward has become just that.  Their shoes are now seen everyday so many people and they’ve expanded on their colors and prints to offer a great selection and to catch the attention of new customers.  Recently they’ve stepped into the fashion scene even further with the Wrap boot, the same TOMS Shoes idea, but in the boot form.  These are starting to be seen on the streets and are becoming popular favorites.  Want to get some and take part in the TOMS cause?  Check out Active’s website here as well as visit the stores for your Wrap Boot purchase!

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The Irvine Spectrum is known to known to move fashion and style to new limits so this year they were chosen to host the OC Style Week- and Active Rideshop is getting in on it!  It started Monday 9/8 and goes until Saturday 9/13 and is definitely worth stopping by to take a look (you might even win something)! (more…)

Active Rideshop women recently held an online contest called Win It While It’s Hot.  Contestants entered to win online and one girl won each week, for 4 weeks.  The brands that helped us out were Roxy, Hurley, Stussy and Ezekiel.   The winners for each week received a prize package filled with Active product as well as product from the brand of that week.  Congratulations to our winners: Denice Pagano for Roxy, Laura Ramirez for Hurley, Allison P. for Stussy and Alicia Gaddes for Ezekiel.  Don’t miss out on getting awesome product from Active and keep your eyes peeled for more contests in the future!   Click more to see one of our winners!  (more…)

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Well once again we’ve had our Ladies Night Event.  It was held Sunday August 17th at all Active Rideshop locations from 7pm- 9pm.  We had great results and for those who joined it, they were rewarded.  Those who couldn’t make it to the stores, they were still able to participate; Ladies Night was also held online all day on that same day.  (more…)

It’s time to put those pushing skills to good use this weekend. Red Bull is teaming up with Boarding for Breast Cancer for a skate from Santa Monica Pier down to the Redondo Beach Pier to raise money. Click below for more details.

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Vans shoes are always coming out in new colors, designs, silhouettes, etc.  So what better way to spice it up than to have an artist’s work printed on the shoe?  That’s just what they’ve done and using artwork by Keren Richter.  Click to read more and see all the photos! (more…)

Looking for a great deal ladies?  Come to the Active Ladies Night taking place at all Active Rideshop locations on Sunday August 17 from 7pm- 9pm.  It’s special just for the ladies; filled with gifts, shopping deals, hor d’oeuvres, and an event-filled evening.  We’ve had great responses from customers who’ve attended Ladies Night in the past and we want to offer all our female customers attendance to a night they can’t pass up.  Don’t just buy for yourself though, get discounts off of a variety of women’s products, so buy for everyone you know plus yourself!  These discounts include 20% off women’s apparel, accessories and footwear, 30% off Active women’s apparel, 50% off women’s swimwear and an additional 20% off women’s clearance items.  Deck yourself out in the newest fashions for the back to school and fall season.  You won’t want to miss out on styles such as hoodies, great denim fits, jackets, tops, swimwear, beanies, accessories, shoes and so much more!  As an added surprise, the first 20 ladies will receive a special Active gift basket and each store will hold a Deluxe Prize Drawing.  Click here to enter yourself to win a gift basket for our online contest.  This gift basket, as well as the ones at the stores are filled with merchandise valued at over $400!! You can’t pass this up!  Want to get in on this one-time opportunity of deals and products you won’t see again?  Make an appearance at Ladies Night on Sunday August 17 from 7pm- 9pm at all Active Rideshop locations.  However, to get you and a guest in to this exclusive event, click to get your invite to present at the door.  Make sure you have this if you’re set on making your night one of the best shopping experiences you’ve had!  Bring you’re wallets and get ready to spend on great deals!

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TOMS Shoes, Element skateboards and Active all teamed up to bring Orange County an art show and benefit this past Sunday, August 3rd. Mike Crum, The Growlers, and Ray Barbee all performed live sets at the event and there was artwork displayed all around theCAMP in Costa Mesa. Aside from the bands, the huge mural being painted, free shaved ice, free BBQ going on, etc, we had a promotion where if you bought a pair of TOMS shoes you could get them personalized by numerous artists. Artists such as Don Pendleton, Todd Francis, Mike Kershner and many more came out to the event and painted TOMS shoes for lucky customers. Check out the photos and thanks to everyone who came out to the event and made it possible and to all the sponsors who were involved that made the day a huge success!

Check out Element’s amazing coverage of the event and their photo booth!

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On Saturday, July 27th, 2008. Insight brought the party or should I say the Bonner to Costa Mesa Camp! The night was to celebrate the new partnership with one of Active’s most exciting brands and to showcase their holiday line. The atmosphere was set with the ever so artistic Dopamine campaign framed and hung around the event, and Insight’s very own Justin Reynolds on the turn tables mixing it up for all the peeps. The definite highlight to the evening was the “Watch the Green Ball” event coordinated by the one and only Bonner. The best way to describe this event would be Hacksack on Mountain Dew, it was extreme, all I have to say is watch your drink. Thanks to all that came out and thank you to Insight for great evening, long live the Bonner!!!!

Here it is… The raddest event Active will do all summer. The date Aug 3rd, the time 3pm - 9pm. Cruise out paint, listen to amazing free music, witness live art, eat some delish BBQ, dance around like a mad man/women. Don’t forget that every pair of Toms shoes you buy, gives Toms another pair to donate. Check out Toms shoes at http://www.tomsshoes.com/. Check out the last Toms event we hosted at the Westwood store http://news.activerideshop.com/toms-shoes-give-event/.

Don’t miss this one!!!

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The Hurley Tonka Dress has been spotted on Rachel Bilson and the Hurley Frenzy Cami is a stylish steal!

Part of being a female is being obsessed with what the stars wear.  If they’re wearing it, then we want it, right?  Of course at an affordable price though.  Hurley is one of those great brands that everyone loves and can be found at a great price.  Hurley bags, tops dresses, etc. are being featured in many fashion forward magazines such as US Weekly, InTouch, Self, and Seventeen.  Rachel Bilson was seen wearing the Hurley Tonka dress paired with a great scarf, sheer tights, boots and a color popping bag.  This dress can be worn in multiple fashions, such as how Rachel pulled it off or keeping it simple with a great flat sandal and some bold accessories for pop.  The capped sleeves and round neckline make it a great casual piece, and the keyhole back gives it a unique touch.  The empire waist is emphasized by the tie belt and the side seam pockets are a hidden extra! Hurley product is being highlighted and showcased everywhere.  Kate Hudson and Lance Armstrong were spotted at the Hurley show at the Laguna Art Museum.  The Hurley Frenzy Cami was highlighted in US Weekly’s June 30, 2008 volume as a “Stylish Steal”.  Better yet, the website to find it on was none other than activerideshop.com!  This is a great summer piece because of the cool style and color-blocking pattern.  The bright bold color choices make a statement and the A-line cut is flattering to many figures.  The strap design goes to a thin “Y” racer back adding a sophisticated touch, perfect for a night out! If you’re looking to dress like the stars for a great price, start with Hurley!

Enter to win prizes and a guitar from the band We Shot the Moon! Check out Active’s Exclusive Interview with the band while you’re at it.

Top 5 Favorite Bands:

- Jimmy Eat World, Paramore, The Killers, Death Cab for Cutie, Ryan Adams

Top 5 Favorite Places to Play:

- Rexburg - ID, Salt Lake City - UT, LaCrosse - WI, Los Angeles - CA, Portland - OR

5 Things You Can’t Live on Tour Without:

- Starbucks coffee, Laptop, iPod, books, people coming to shows

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