Active Ride Shop News

Hello.  My name is Robbie Sell.   I’m the “new guy” behind Active’s SNOW blog. Yeah, they went out and got ME…  You know why???  Because I’m not afraid to talk about what you want to hear!  and because I also have access to get you all the newest news on the hottest product, coolest riders, best events, celebrity relationships, shitty gossip, wildest parties, radical trends, new spots, et cetera, et cetera.  That’s why you read blogs right?  Basically I’ll have entertaining and informative content updated all the time.  So go ahead and make a bookmark on this page… “apple(control) D” or something like that, so you can come back again and again, and again.  Anyways… you are probably wondering who I am and why/how I got this prestigious position.  I didn’t know what to say about myself,  so I did a Google search of my name to see if anybody had written about me and what I might say, a bunch of stuff came up but didn’t help.  http://www.google.com/search?client=safari&rls=en&q=%22Robbie+Sell%22&ie=UTF-8&oe=UTF-8 Basically I’m a professional snowboarder, photographer, model, and now author.  I doubt anybody remembers or cares, but I started riding around 1992 in the Lake Tahoe area.  I went pro a while back; filmed with a bunch of crews like Neoproto, 411, Standard, Technine, Blacklight, Autumnline, & MDP-People.  I had a shit ton of photos published in the mags, because I had some edgy style.  Back in 2001 Corey Smith and I kinda started the whole jeans trend… love it or hate it, it got me some coverage!  I’m not bragging, just saying it was some good marketing.  Then the  sponsors came along with it.  I rode for Santa Cruz and had 3 pro models with them, was on the Quiksilver pro team, Electric Visual, T9 then to Flux and had 2 pro models with them, was on Coal Headwear for a long time, Grenade, Nixon, Union, and a couple others.  I still endorse Hoven Eyewear, and Active Ride Shop of course!    These days I’m mainly shooting photos.  You can watch the new People movie “Down with People”, Autumnline “Technicolor”, & TWS “These Days” and see some cameo shots of me in them.  …I’ll talk about it later, but there’s a new movie I’ll be getting some heavy action shots in this winter.  I travel with all the film crews now and do photoshoots along with them, from MDP to the local bro crews; so I’m down with just about every pro out there.  I’ll be getting you some great stories and photos!    Thanks for reading, if you made it this far… Every blog post after this will be way more interesting I promise.  I just wanted to fill you in on my background a little.  I wasn’t an english major, so sorry about any typos or run on sentences… what do you expect since I spent my college years filming video parts!  If you ever have any info for a blog or have any requests for me, send me an email to robbie@robbiesell.com and I’ll try to make it happen.    Thanks for reading! Love, Robbie.    

Signal’s new Park Series wins prestigious top board model of the summer award at HCSC!“Signal won the prestigious top board model of the summer award, with the Park Series. The Demo Center could not keep these boards in stock with many campers requesting them as soon as they showed up at camp. This evaluation shows that Signal has the highest brand utility by a large percentage.  It was often that Signal boards were completely out of stock. The recurring demo of these soft, easy to ride, boards, kept campers coming back, telling their friends to get on some Signal too.”  - HCSC 2008 Demo Report High Cascade Snowboard Camp is one of the best places to enjoy (more…)

Signal Snowboards has just released their Funderful teaser. The full length video to be released in the coming weeks, staring Active team riders, Matt Hammer, Peter Benchetler, and Spencer Link.

Be the first to see the get new Nike Snowboard Boots and Outerwear! Available now at the following Active locations-Rancho Cucamonga, Riverside, Petco Park. Get down there before there gone!

Zoom Force 1-Anthracite color way

Zoom Force 1-Cactus color way

Wms Zoom Force 1-White color way

Check out Active family member Josh Sherman’s video part in the Snowboard Pirate Productions of “OVERSEAS”. I’ll just let his video part do the talking!

CHECK OUT THE LIVE WEBCAST OF HOT DAWGZ AND HANDRAILS 2008!
This Saturday REELcomp.com will be broadcasting Bear Mountain’s Hot Dawgz & Handrails LIVE!
The festivities will begin @ 4:30pm EST / 1:30pm PST. Be sure to check out all the action from the first rail jam of the year.

Log onto Reelcomp.com to see it LIVE!

It’s time to put those pushing skills to good use this weekend. Red Bull is teaming up with Boarding for Breast Cancer for a skate from Santa Monica Pier down to the Redondo Beach Pier to raise money. Click below for more details.

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Check out the new Active Ride Shop Back to School 2008 catalog. It’s online now here. There is something like 700 new items in it. Sometimes I’ll go to it just to play with the pages. Enjoy.

Here it is… The raddest event Active will do all summer. The date Aug 3rd, the time 3pm - 9pm. Cruise out paint, listen to amazing free music, witness live art, eat some delish BBQ, dance around like a mad man/women. Don’t forget that every pair of Toms shoes you buy, gives Toms another pair to donate. Check out Toms shoes at http://www.tomsshoes.com/. Check out the last Toms event we hosted at the Westwood store http://news.activerideshop.com/toms-shoes-give-event/.

Don’t miss this one!!!

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Check out the lastest lingo from Snowboarder Magazine’s Sicktionary post.

Spotting (Spa- – Tting): In the middle of your trick, Llooking down in the middle of your trick to find your landing. Spotting on your genitalia is not as beneficial to your health.

Black and White (Bla-k – Kuh and Why- – tuh): Photos that lack color… … but not depth. “Tones” is the term used to discuss the shades of black, greygray, and white in each shot. Saying that snowboarders are “toned” is kind of a grey gray matter.

Grain (Grey- nuh): Texture or fuzz on film. High High-speed films, super Super 8, and 16mm have more grain than “slower” films (such as 100, or 200 speed film). If horses were pulling Nicolas, they would be fast, and would have eaten a lot of grain.

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DC Shoes and Active bring you the A Team Van Tour stopping by your local store and theirs no telling what kind of fun will be pouring out the Van. Bring your board and join the antics!!

Shaun White has probably spent more time on his skate and snowboards since he was born than just about anyone in history, and it shows. Yet how much of what goes on around him does he really take in. ? Some would argue that Shaun is the most influential rider in the history of our sport. T, but that being said, the question remains, —how much of our sport’s culture has Shaun himself been influenced by and retained? This month’s Sicktionary is a little Snowboarding, and Skateboarding, Aptitude Test, or S.S.A.T, if you will. How well would you have fared?
-Pat Bridges

Snowboarder Mag:
How many people can ride a tT-bar?
Shaun White: Two. My mom tried to ride one in Europe and it slipped out and hit her lip, cracking a tooth.
Snowboarder Mag:
Correct. T-Bars are surface lifts that carry two people.

Snowboarder Mag:
What is bevel?
Shaun White:
I am pretty sure it is the angle you want your rails.
Snowboarder Mag:
Correct. It is when you tune your edges to be something other than 90 degrees to help with jibbing or turn initiation.

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Another insightful list of termiology from your friends at Snowboarder Magazine.Lift Ticket [Lihft Tik-it] noun: Displayed to show that the bearer has paid handsomely for access to the ski area’s facilities, most notably the lifts.Clipping Tickets [Klip-ping Tik-its] verb: Procuring lift tickets through less less-than than-legal means.Clipped Ticket [Klipt Tik-it] noun: Having one’s ski area privileges revoked for any manner number of offensces. (more…)

Check out all of the hot action going down @ Red Bull Headquarters this weekend.

NHSSA Finals from 5-8pm. So Cal kids represent their High School by throwing down some mad skate in teams of three. Jam style format. Team Palisades is looking to win four in a row!!

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Ashbury Eyewear has just announced the latest addition to their rapidly growing team.  Louie Fountain.  Louie has been a long time Active Family member, and we are excited to see him working with the amazing crew at Ashbury.   We are looking forward to watching Louie’s part this fall in Down With People.