Active Ride Shop News

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Southern California- it can be considered summertime all year here.  But to us southern Californians, we feel that chill in the winter, especially on our feet that are so used to sandals and sun.  Well get ready to fight that chill back with EMU boots!The Australian EMU style has been around for approximately 11 years and is sure to beat the cold this winter.  The 100% Aussie owned company was born through a combination of Aussie surf culture and the Australian Merino wool industry. EMU is Australia’s leading footwear company and is a favorite all over the world.  All EMU products are made from Naturally Australian Products and their styles blend fashion with the intimate knowledge of sheepskin and wool lined products to give you the best retreat for your feet.  EMU Australia started in Geelong: Australia’s prime wool, cattle and grain country.  This place is just minutes from Bells Beach, a world-renowned surfing center.  Here, a group of Australians created the ‘original ugly sheepskin boot’.  This boot was created to combat cold feet after winter surfing in one of the country’s most famous rugged surfing regions.  Today, they’ve created boots with this mindset but in so many designs and styles.  EMU Australia’s focus is on lifestyle comfort footwear, using premium Australian wool and sheepskin. Not only are these just great boots, but you’ll find them on celebrities such as Cameron Diaz and Drew Barrymore so you know they’ve got to be good.  But don’t worry they are priced to be non-celebrity friendly!  Wear them like the celebs though and pair them in many different ways.  You can add a denim mini with an oversized tee, or do jeans with a baggy sweater.  Even try a cute short dress; maybe even add a scarf to break it up!  Accessories are also a great addition to any of these looks so spice it up.  EMUs are great for a cozy day at home, quick run to the grocery store or a day out shopping.  Wear them wherever you like and even get different EMU styles for multiple occasions.  Find your Australia EMUs style whether it be boots, shoes, slippers or sandals and all are comfort to the highest extent with warm wool lining or soft, buttery real sheepskin lining.  Find them in multiple heights, prints and colors for this holiday season.  Expect them in Active stores mid-late October.  Buy as many as you want, your feet will thank you!