Active Ride Shop News

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Fallen Footwear premiered Ride the Sky last Thursday night and the consensus seems to be that everyone’s expectations for the video were met and exceeded. There was a ton of amazing skateboarding and the stars of the video were: Chris Cole, Jamie Thomas, Josh Harmony, Gilbert Crockett, Tommy Sandoval, Tony Cervantes, Matt Bennett, and James Hardy. Also in the video were Active riders Billy Marks and Brian Hansen who both had amazing parts. Make sure you check back with us to see when we will premiering the video around you!

Photos: Erica Yary

Looking for a great deal ladies?  Come to the Active Ladies Night taking place at all Active Rideshop locations on Sunday August 17 from 7pm- 9pm.  It’s special just for the ladies; filled with gifts, shopping deals, hor d’oeuvres, and an event-filled evening.  We’ve had great responses from customers who’ve attended Ladies Night in the past and we want to offer all our female customers attendance to a night they can’t pass up.  Don’t just buy for yourself though, get discounts off of a variety of women’s products, so buy for everyone you know plus yourself!  These discounts include 20% off women’s apparel, accessories and footwear, 30% off Active women’s apparel, 50% off women’s swimwear and an additional 20% off women’s clearance items.  Deck yourself out in the newest fashions for the back to school and fall season.  You won’t want to miss out on styles such as hoodies, great denim fits, jackets, tops, swimwear, beanies, accessories, shoes and so much more!  As an added surprise, the first 20 ladies will receive a special Active gift basket and each store will hold a Deluxe Prize Drawing.  Click here to enter yourself to win a gift basket for our online contest.  This gift basket, as well as the ones at the stores are filled with merchandise valued at over $400!! You can’t pass this up!  Want to get in on this one-time opportunity of deals and products you won’t see again?  Make an appearance at Ladies Night on Sunday August 17 from 7pm- 9pm at all Active Rideshop locations.  However, to get you and a guest in to this exclusive event, click to get your invite to present at the door.  Make sure you have this if you’re set on making your night one of the best shopping experiences you’ve had!  Bring you’re wallets and get ready to spend on great deals!

Deathwish Skateboards are now in stock at Active Ride Shop. Deathwish is just about the hottest thing out there right now. Check out the latest pro Deathwish skateboard decks from Jim Greco, Erik Ellington, Antwuan Dixon, and the Lizard King.

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TOMS Shoes, Element Skateboards and Active all teamed up to bring Orange County an art show and benefit this past Sunday, August 3rd. Mike Crum, The Growlers, and Ray Barbee all performed live sets at the event and there was artwork displayed all around theCAMP in Costa Mesa. Aside from the bands, the huge mural being painted, free shaved ice, free BBQ going on, etc, we had a promotion where if you bought a pair of TOMS shoes you could get them personalized by numerous artists. Artists such as Don Pendleton, Todd Francis, Mike Kershner and many more came out to the event and painted TOMS shoes for lucky customers. Check out the photos and thanks to everyone who came out to the event and made it possible and to all the sponsors who were involved that made the day a huge success!

Check out Element’s amazing coverage of the event and their photo booth!

If you live on Earth, Fallen is probably having a video premiere somewhere near you. Check out the flyer for all of the official dates and times where the Fallen team will be premiering ‘Ride the Sky’. If you’re near any of these Active’s; Escondido, Mission Valley, Las Americas, Irvine Specturm, Orange, Mission Viejo, or Costa Mesa, head into whichever store is closest to you to pick up FREE Fallen World Premiere tickets. The tickets are for the San Diego Spreckels Theatre showing! Get into the store quickly because the premiere is this Thursday August 7th and the tickets are going to go quick! Make sure you check back with us because Active is going to be premiering Ride the Sky at numerous Active locations so that you can be among the first to check it out!

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On Saturday, July 27th, 2008. Insight brought the party or should I say the Bonner to Costa Mesa Camp! The night was to celebrate the new partnership with one of Active’s most exciting brands and to showcase their holiday line. The atmosphere was set with the ever so artistic Dopamine campaign framed and hung around the event, and Insight’s very own Justin Reynolds on the turn tables mixing it up for all the peeps. The definite highlight to the evening was the “Watch the Green Ball” event coordinated by the one and only Bonner. The best way to describe this event would be Hacksack on Mountain Dew, it was extreme, all I have to say is watch your drink. Thanks to all that came out and thank you to Insight for great evening, long live the Bonner!!!!

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Active Rider Paul Rodriguez wins the Silver Medal at X Games Street Competition this past Friday, August 1st. Prior to the Pro Street Finals, Active Ams competed in the X Games Shop Challenge. The Team, David Loy, Theotis Beasley, Justin Figueroa aka Figgy and Greg Myers all skated for Active and came out in third place taking home the Bronze medal. Congratulations to Paul and the Active Ams and here are skate street results from X Games:

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Check out the new Active Ride Shop Back to School 2008 catalog. It’s online now here. There is something like 700 new items in it. Sometimes I’ll go to it just to play with the pages. Enjoy.

If you’ve already seen Danny Way’s crash from the X-Games 14 Big Air event last Thursday, you know that Danny Way is gnarly. Watch this video of what was going on behind the scenes and I think you’ll agree that Danny Way is on a level at which all things gnarly should be measured against. Rightfully so, Danny was named Best Athlete of X-Games 14. Thanks to DC for the footage.

Here it is… The raddest event Active will do all summer. The date Aug 3rd, the time 3pm - 9pm. Cruise out paint, listen to amazing free music, witness live art, eat some delish BBQ, dance around like a mad man/women. Don’t forget that every pair of Toms shoes you buy, gives Toms another pair to donate. Check out Toms shoes at http://www.tomsshoes.com/. Check out the last Toms event we hosted at the Westwood store http://news.activerideshop.com/toms-shoes-give-event/.

Don’t miss this one!!!

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Paul Rodriguez, signing autographs, Active Valencia. Nuff said.

Almost nuff. Be at 24175 Magic Mountain PKWY in Valencia CA on August 12th at 5:00 PM. Driving Directions

 FINALLY SOMETHING ECLECTIC IN THE INLAND

PHIL PIRRONE / INLAND EMPIRE WEEKLY / KSPC RADIO presents: The First Annual Longhair Illuminati Art and Music Festival Saturday - August 2, 2008 Golden Palms Plaza 13788 Roswell Ave - Chino, CA 91710 FREE TO ALL NOON - 10:00 PM (more…)

The Power hour is in effect!! Active will be at Glendale park on the 28th, Carlsbad park on the 29th, and San Clemente skate park on Aug 1st. Every stop is from 8pm -9pm to take advantage of the cool evening breeze! This is a winner take all prize pack on the line, featuring all of the latest Active label goodies. We’ll be looking for the most rippingest person, who can get down throughout the whole park for one solid hour! No sign ups necessary and all are welcomed. Once again, Active keeps the everyday skater in the highest regard!! Chick Fil A will be providing free delicious chicken sandwiches! Got to love that!!! See you there!

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