Active Ride Shop News

Tomorrow the second annual X Games Shop challenge is going down at the Staples Center in Los Angeles. Last year Active walked away with the Gold Medal and this year you can watch the action live at the Staples Center. Last year the Active Team was Torey Pudwill and Justin Figueroa aka Figgy. This year the Active team is Theotis Beasley, Justin Figueroa, David Loy (who is subbing in for Brian ‘Slash’ Hansen) and Greg Myers. The event is free and open to the public. Get to the Staples Center before Noon tomorrow to watch Active battle it out against 3 other So Cal skate shops in hopes of bringing home the second consecutive Gold Medal for Active! See you there!

http://www.flickr.com/photos/activerideshop/sets/72157606469431652

Yes, the rumors are true, Active friend and skateboarder Mike Vallely is now the newest addition to the crew of skateboarders who have gotten their own Mtv show. Aside from Mike V having his own FUELtv show, Drive, he has many other things going on that makes him one of the busiest and hardworking men in the business. Mike juggles his professional skateboarding carreer, rock star gig in the band Revolution Mother, FUELtv show Drive, and Mike never ceases to be a dare-devil madman. Lastly, Mike V’s job that is always prevalent, being a father and husband. The show will encompass all of the chapters of Mike’s crazy life and give you a glimpse of what Mike V is all about. Mike V invited me and Chris Haslam down to the second taping of the show and I was blown away at how huge and produced the show is going to be. It’s quite amazing. I’m not going to spoil anything, but check out the photos and we will have more updates soon!

http://www.flickr.com/photos/activerideshop/sets/72157606472643441

This past Monday, July 28th, Active, Red Bull and Tadpole Marketing got together to host the Sheckler Style Lounge at Active El Segundo. The Sheckler Style Lounge was where Ryan Sheckler fans were treated to Chipotle, drinks, entertainment, free stuff, and the fans got to have an up close and personal Q & A with Ryan Sheckler himself. After they had the Q & A with Ryan, the fans got to get autographs and photos with their favorite cast member of The Life of Ryan. Mtv and Fuel TV were both present to cover the event along with Transworld and Skateboard.com. As soon as they have the stuff posted online we will let you know. For now, check out the photos from the event!

All photos: Erica Yary

Here it is… The raddest event Active will do all summer. The date Aug 3rd, the time 3pm - 9pm. Cruise out paint, listen to amazing free music, witness live art, eat some delish BBQ, dance around like a mad man/women. Don’t forget that every pair of Toms shoes you buy, gives Toms another pair to donate. Check out Toms shoes at http://www.tomsshoes.com/. Check out the last Toms event we hosted at the Westwood store http://news.activerideshop.com/toms-shoes-give-event/.

Don’t miss this one!!!

(more…)

A month or so ago Andrew Reynolds decided that he wanted to shoot his Ad at his house with a minimalist view of it and of himself. Atiba Jefferson and Andrew met up and Andrew’s house has numerous great settings where they could have shot the Ad, but Andrew decided to shoot it in front of his vintage piano with one of his acoustic guitars in hand. The ad is featured in TheSkateboardMag as well as Transworld. If you live under a rock and haven’t yet checked out Andrew’s band, The Goat, you should. Altamont makes The Goat gear as well so make sure you stock up.

ONE WINNER will be picked for EACH Shwayze Warped Tour concert date and receive a FREE pair of tickets. Tickets will be given out for the following Shwayze concert dates: Aug 13 – Fresno, Aug 14 – Chula Vista, Aug 15 – Mountain View, Aug 17 – Carson. Make sure you ENTER!

Paul Rodriguez, signing autographs, Active Valencia. Nuff said.

Almost nuff. Be at 24175 Magic Mountain PKWY in Valencia CA on August 12th at 5:00 PM. Driving Directions

http://www.flickr.com/photos/activerideshop/sets/72157606339370063

The Hurley Tonka Dress has been spotted on Rachel Bilson and the Hurley Frenzy Cami is a stylish steal!

Part of being a female is being obsessed with what the stars wear.  If they’re wearing it, then we want it, right?  Of course at an affordable price though.  Hurley is one of those great brands that everyone loves and can be found at a great price.  Hurley bags, tops dresses, etc. are being featured in many fashion forward magazines such as US Weekly, InTouch, Self, and Seventeen.  Rachel Bilson was seen wearing the Hurley Tonka dress paired with a great scarf, sheer tights, boots and a color popping bag.  This dress can be worn in multiple fashions, such as how Rachel pulled it off or keeping it simple with a great flat sandal and some bold accessories for pop.  The capped sleeves and round neckline make it a great casual piece, and the keyhole back gives it a unique touch.  The empire waist is emphasized by the tie belt and the side seam pockets are a hidden extra! Hurley product is being highlighted and showcased everywhere.  Kate Hudson and Lance Armstrong were spotted at the Hurley show at the Laguna Art Museum.  The Hurley Frenzy Cami was highlighted in US Weekly’s June 30, 2008 volume as a “Stylish Steal”.  Better yet, the website to find it on was none other than activerideshop.com!  This is a great summer piece because of the cool style and color-blocking pattern.  The bright bold color choices make a statement and the A-line cut is flattering to many figures.  The strap design goes to a thin “Y” racer back adding a sophisticated touch, perfect for a night out! If you’re looking to dress like the stars for a great price, start with Hurley!

Active is premiering Transworld’s latest film starring: Kelly Hoyle, Sean Malto, Richie Jackson, Matt Miller, David Gravette, and Nick Trapasso. Wednesday, July 30th at 7pm - Active Santa Monica -1460 4th Street - Santa Monica, CA 90401 - 310.857.1360

Chill up with the Active crew! In this video we visit a church in Poway as they say goodbye to their little mini bowl/ramp. Active hosted a BBQ and best trick contest/runs in the jammers. The ramp may be leaving, but it’s spirit will only return stronger. Anyway peep the video of the local action.

Enter to win an engraved N.E.R.D. Zune and an autographed copy of the new N.E.R.D. album, Seeing Sounds.

Upload a skate video of yourself to your favorite N.E.R.D. song from their new CD Seeing Sounds. You will vote on the winner.

(more…)

Check out the lastest lingo from Snowboarder Magazine’s Sicktionary post.

Spotting (Spa- – Tting): In the middle of your trick, Llooking down in the middle of your trick to find your landing. Spotting on your genitalia is not as beneficial to your health.

Black and White (Bla-k – Kuh and Why- – tuh): Photos that lack color… … but not depth. “Tones” is the term used to discuss the shades of black, greygray, and white in each shot. Saying that snowboarders are “toned” is kind of a grey gray matter.

Grain (Grey- nuh): Texture or fuzz on film. High High-speed films, super Super 8, and 16mm have more grain than “slower” films (such as 100, or 200 speed film). If horses were pulling Nicolas, they would be fast, and would have eaten a lot of grain.

(more…)

Check out the heavy hitters Neff has enlisted as the 2008 Team. Guy Mariano, Eric Koston, Terry Kennedy and Braydon Szafranski are the four guys representing the brand at the current time. Neff has a ton of new stuff you’ll be seeing at activerideshop.com as well as in Active Locations soon. Check out Neff’s website!

Enter to win prizes and a guitar from the band We Shot the Moon! Check out Active’s Exclusive Interview with the band while you’re at it.

Top 5 Favorite Bands:

- Jimmy Eat World, Paramore, The Killers, Death Cab for Cutie, Ryan Adams

Top 5 Favorite Places to Play:

- Rexburg - ID, Salt Lake City - UT, LaCrosse - WI, Los Angeles - CA, Portland - OR

5 Things You Can’t Live on Tour Without:

- Starbucks coffee, Laptop, iPod, books, people coming to shows

(more…)

RVCA is throwing four film premieres of Beach Blanket Burnout, 2 in So Cal, 1 in Nor Cal and 1 in NY. Check out the flyer and RVCA’s website or beachblanketburnout.blogspot.com for more detailed info!