On June 28th, P.O.D. will be performing live and free of admission at the Los Angeles Convention Center South Hall, at the Exit Concert. There will be a bunch of stuff going on that day including speakers, booths full of free stuff and activities for people to get involved in. Lance Mountain, Steve Caballero and more will also be doing live art installations throughout the event. The event is brought to you by Base 9, C1RCA Footwear, Myspace and more. For more info please check out the concert’s website EXITconcerts.com
Congratulations to Active friends Mike Mo Capaldi, Alex Olson, and Sean Malto on now being official Girl Skateboards Professionals. Keep an eye out for their pro boards which which will be hitting skate counters in July.
To Die For put together a great experience at Temecula Active this past weekend. To Die For advocates, the band, Demon Hunter (the secret performer of the day) took an early morning stop on their busy sold out tour to play their first ever acoustic performance! Everyone in attendance was treated to a smooth song list they reworked just for us, a departure from their normal gnarley super heavy sound. Fans were treated to original posters and rad discounts on To Die For Clothing. After the performance the crew sat down and slapped hands with all the homies! A big thanks to the To Die For crew and Demon Hunter for making this a huge success!! Now don’t miss the next performance at Mission Viejo Active with the band Never Enough. Check out the flyer for more details.
Mack Dawg’s new snowboard video, “Double Decade”, looks pretty legit. I can’t believe “Decade” was 10 years ago, it was the first snowboard video I ever saw. Not only did it make me fall in love with snowboarding, but it made me start wearing big chains, baggy snow pants with suspenders hanging off, and crooked goggles on top of my head, I looked kinda like this: (more…)
On May 16th 50 of the Active Shop Ladies invaded the corporate office for our First Semi-Annual Shop Talk Event. Four of our top Vendors; Hurley, Roxy,Billabong,RVCA and Element pre-lined the Holiday ’08 Collections for the girls to choose their favorite styles and give their overall feedback. Each attendee was asked to fill out a Buyer’s Guide for each Vendor Line they saw, which will help the Purchasing, Marketing and Private Label Departments to narrow in on who are customer is and what she wants. The 50 Ladies were divided into three Teams, The Fashion Team, The Style Team and the Icon Team. Each vendor gave three consecutive presentations so all three Teams could view the line separately, while earning points for their team by answering questions. Elsie and Brandi our Women’s Buyers covered Sales and Strategies alongside Lauren, our designer who covered the Active Women’s Fall and Holiday lines. Foam Magazine also spoke about the Upcoming Launch of the New Direction and Look of the Magazine and the girls were able to ask question regarding Fashion, Art, Music and Careers. To tie the entire event together we had a Style It Walk Off between the three teams. The girls were given 15 minutes to put three looks together that represent the Active Girls while incorporating a piece from each Vendor’s Holiday Line. Although the competition was stiff the Winner by far was the Fashion Team! The final count was Fashion Team: 46, Icon Team: 43 and the Style Team: 36. Overall the event was a huge success and we appreciate all the Girls coming out!
Watch Active Ams David Loy, John Dickson and more of the world’s top amateur skaters at the 6th Annual Damn Am Live on Skateboard.com presented by Billabong and DC. Webcast begins June 6th and 11am PST at Skateboard.com
Denim is an American phenomenon that never gets old; it just keeps getting better and bolder. It’s all about the way you wear it; some tend to use denim as scapegoat when they don’t know what to wear, which is understandable but please keep it simple- less is more. For example look at David Duchovny and Tea Leoni in this duo denim disaster and one of our favorite Spice girls, Gerri Halliwell is not looking so well in this frumpy denim don’t. Denim is great if you wear it with style and ease; it shouldn’t look painful. Please don’t double up on denim; at least not in the exact same wash.
Active Family member and good friend Mike Vallely celebrates his 21st year as a professional skater!! To me, Mike is the meaning of professional! He gives 100% to his fans and is a breeze to work with. Look out for another Mike V / Active collaboration soon! If you missed the last one check out the highlight reel http://news.activerideshop.com/mike-vallely-demo-video/
To Die For Takeover coming to an Active near you with amazing free shows, gnarley artists, discounts on all TDF clothing, and free gifts!! Stop by Temecula on June 1st@ 1pm to find out who’s doing the secret performance. The bands too big to mention and they are doing their first ever acoustic performance. Trust, you will be blown away!! Mission Viejo June 13th w/ the band Never Enough @ 5pm and Mikoto in Riverside on June 14th @ 1pm. Come for the rad offers and stay for the free music!
Check out the action at the first stop of the NHSSA contest series. Great times and some budding talent! Contact NHSSA @ www.Sk8NHSSA.com to learn how you and your buddies can represent your high school. This things going Nation wide, so be apart of something totally skater run today. We’ll see you this Saturday the 26th at the New Berry Park skatepark!
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